Privacy Policy

We respect your privacy and will do our best to keep your trust. This Privacy Policy identifies how we collect, use and protect the personal information you provide to us when you visit www.ePregnancy.com and the other websites owned or operated by us (the “Sites”). For the sake of clarity, any reference to “us,” “we” and “our” in this Privacy Policy refers to ePregnancy.com and BabyUniverse, Inc. and its affiliates and subsidiaries.

This Privacy Policy is incorporated into and is subject to our Terms of Service. Your use of the Sites and any personal information you provide on the Sites remains subject to the terms of this Privacy Policy and our Terms of Service.

Please note that any video, image, or other content posted at your direction onto the Sites becomes published content and is not considered personally identifiable information subject to this Privacy Policy.

What Information Is Collected

· User Provided Information: You provide certain personally identifiable information (such as your name and email address) to us when choosing to participate in various activities on the Sites such as uploading videos, posting messages in our forums or in the video comments section, entering contests or sweepstakes, taking advantage of promotions, responding to surveys, or subscribing to newsletters or other mailing lists.

· Cookies Information: When you visit the Sites, we may send one or more cookies -- a small text file containing a string of alphanumeric characters -- to your computer that uniquely identifies your browser. We use both session cookies and persistent cookies. A session cookie is temporary and disappears after you close your browser. A persistent cookie remains after you close your browser. Persistent cookies may be used by your browser on subsequent visits to the Sites. Persistent cookies can be removed by following your web browser help file directions. You can reset your web browser to refuse all cookies or to indicate when a cookie is being sent. However, some features of the Sites may not function properly if your ability to accept cookies is disabled.

· Log File Information: When you use the Sites, our servers automatically record certain information that your web browser sends whenever you visit any website. These server logs may include information such as your web request, Internet Protocol (“IP”) address, browser type, browser language, referring / exit pages and URLs, platform type, number of clicks, domain names, landing pages, pages viewed and the order of those pages, the amount of time spent on particular pages, the date and time of your request, and one or more cookies that may uniquely identify your browser.

· Clear GIFs Information: When you use the Sites, we may employ “clear GIFs” (a.k.a. Web Beacons) which are used to track the online usage patterns of our users anonymously (i.e., in a non-personally-identifiable manner). In addition, we may also use clear GIFs in HTML-based emails sent to our users to track which emails are opened by recipients.

How We Use Information

· If you submit personally identifiable information to us through the Sites, then we use your personal information to operate, maintain, and provide to you the features and functionality of the Sites.

· Any personal information or video content that you voluntarily disclose online (on discussion boards, in messages and chat areas, within a public profile page, etc.) becomes publicly available and can be collected and used by others. Your account name (not your email address) is displayed to other users when you upload videos or send messages through the Sites and other users can contact you through messages and comments. Any videos that you submit to the Sites may be redistributed through the internet and other media channels, and may be viewed by the general public.

· We do not use your email address or other personally identifiable information to send commercial or marketing messages without your consent or except as part of a specific program or feature for which you will have the ability to opt-in or opt-out. We may, however, use your email address without further consent for non-marketing or administrative purposes (such as notifying you of major site changes or for customer service purposes).

· We use both your personally identifiable information and certain non-personally-identifiable information (such as anonymous user usage data, cookies, IP addresses, browser type, clickstream data, etc.) to improve the quality and design of the Sites and to create new features, promotions, functionality, and services by storing, tracking, and analyzing user preferences and trends.

· We use cookies, clear GIFs, and log file information to: (a) remember information so that you will not have to re-enter it during your visit or the next time you visit the Sites; (b) provide custom, personalized content and information; (c) monitor the effectiveness of our marketing campaigns; (d) monitor aggregate metrics such as total number of visitors, pages viewed, etc.; and (e) track your entries, submissions, and status in promotions, sweepstakes, and contests.

Disclosure of Information

· We may provide personally identifiable information and non-personally-identifiable information to our subsidiaries, affiliated companies, or other businesses or persons for the purpose of processing such information on our behalf. We require that these parties agree to process such information in compliance with our Privacy Policy, and we use reasonable efforts to limit their use of such information and to use other appropriate confidentiality and security measures.

· We do not share your personally identifiable information (such as name or email address) with other, third-party companies for their commercial or marketing use without your consent or except as part of a specific program or feature for which you will have the ability to opt-in or opt-out.

· We do share non-personally-identifiable information (such as anonymous user usage data, referring / exit pages and URLs, platform types, number of clicks, etc.) with interested third-parties to assist them in understanding the usage patterns for certain content, services, advertisements, promotions, and/or functionality on the Sites.

· We may release personally identifiable information and/or non-personally-identifiable information if required to do so by law, or in the good-faith belief that such action is necessary to comply with local, state, federal or foreign laws or respond to a court order, subpoena, search warrant or similar order.

· We reserve the right to disclose personally identifiable information and/or non-personally-identifiable information that we believe, in good faith, is appropriate or necessary to enforce our Terms of Service, take precautions against liability, to investigate and defend itself against any third-party claims or allegations, to assist government enforcement agencies, to protect the security or integrity of our web site, and to protect the rights, property, or personal safety of us, our employees, our users or others.

Your Choices

You may, of course, decline to submit personally identifiable information through the Sites, in which case we may not be able to provide certain services to you. You may update or correct your personal profile information and email preferences at any time by visiting your account profile page. Please note that media files uploaded by users to the Sites cannot be removed and remain subject to our Terms of Service.

To protect your privacy and security, we take reasonable steps (such as requesting a unique password) to verify your identity before granting you profile access or making corrections. You are responsible for maintaining the secrecy of your unique password and account information at all times.

Please contact us with any questions or comments about this Privacy Policy, your personal information, your consent, or your opt-in or opt-out choices using this contact form.

Third-Party Advertisers, Links to Other Sites

We allow other companies, called third-party ad servers or ad networks, to serve advertisements within the Sites. These third-party ad servers or ad networks use technology to send, directly to your browser, the advertisements and links that appear on the Sites. They automatically receive your IP address when this happens. They may also use other technologies (such as cookies, JavaScript, or Web Beacons) to measure the effectiveness of their advertisements and to personalize the advertising content you see.

We do not provide any personally identifiable information to these third-party ad servers or ad networks without your consent or except as part of a specific program or feature for which you will have the ability to opt-in or opt-out. However, please note that if an advertiser asks us to show an advertisement to a certain audience (for example, women ages 21-34) or audience segment (for example, women ages 21-34 who have viewed certain channels of content) and you respond to that advertisement, the advertiser or ad-server may conclude that you fit the description of the audience they are trying to reach. The advertiser may also use information regarding your use of the Sites, such as the number of times you viewed an ad (but not any personally identifiable information), to determine which ads to deliver to you.

You should consult the respective privacy policies of these third-party ad servers or ad networks (see links below) for more information on their practices and for instructions on how to opt-out of certain practices. Our Privacy Policy does not apply to, and we cannot control the activities of, such other advertisers or web sites.

Currently, we have relationships with the following third-party ad servers or ad networks:

· 24/7 Real Media, Inc.
http://www.247realmedia.com/privacy.html

· Adbrite, Inc.
http://www.adbrite.com/mb/privacy.php

· DoubleClick
http://www.doubleclick.net/us/corporate/privacy

· Fastclick, Inc.
http://www.fastclick.com/company/privacy.html

· Google, Inc.
http://www.google.com/privacypolicy.html

· Tribal® Fusion
http://www.tribalfusion.com/TribalFusion/privacy.html

In addition to ad servers, we may include links to third-party websites on the Sites. We are not responsible for the content that appears on those websites and do not endorse those websites. Please consult the respective privacy policies of those websites to determine how they treat user information.

Our Commitment to Data Security

We use commercially reasonable physical, managerial, and technical safeguards to preserve the integrity and security of your personal information. We cannot, however, ensure or warrant the security of any information you transmit to our Sites and you do so at your own risk. Once we receive your transmission of information, we make commercially reasonable efforts to ensure the security of our systems. However, please note that this is not a guarantee that such information may not be accessed, disclosed, altered, or destroyed by breach of any of our physical, technical, or managerial safeguards.

If we learn of a security systems breach, then we may attempt to notify you electronically so that you can take appropriate protective steps. We may post a notice on the Sites if a security breach occurs. Depending on where you live, you may have a legal right to receive notice of a security breach in writing. To receive a free written notice of a security breach (or to withdraw your consent from receiving electronic notice) you should notify us using information found on our Contact Us page.

Our Commitment to Children's Privacy

Protecting the privacy of young children is especially important to us. For that reason, we do not knowingly collect or maintain personally identifiable information or non-personally-identifiable information on the Sites from persons under 13 years of age, and no part of our Sites is directed to persons under 13. If you are under 13 years of age, then please do not use or access the Sites at any time or in any manner. If we learn that personally identifiable information of persons under 13 years of age has been collected on the Sites without verified parental consent, then we will take the appropriate steps to delete this information.

International Users

The Sites are hosted in the United States and all information collected by us from the Sites will be collected, stored, used and otherwise processed in the United States, including information voluntarily provided by users outside the United States. These Sites are intended for and directed to users in the United States. If you are a user accessing the Sites from the European Union, Asia, or any other country or region with laws or regulations governing personal data collection, use, and disclosure, that differ from U.S. laws, please be advised that through your continued use of the Sites, which are governed by U.S. law, this Privacy Policy, and our Terms of Service, you are transferring your personal information to the United States and you consent to that transfer and our use of your information in the United States in accordance with the Privacy Policy.

In the Event of Merger, Sale, or Bankruptcy

In the event that we are acquired by or merged with a third-party entity, we reserve the right, in any of these circumstances, to transfer or assign the information we have collected from you and all of our other users as part of such merger, acquisition, sale, or other change of control. In the unlikely event of our bankruptcy, insolvency, reorganization, receivership, or assignment for the benefit of creditors, or the application of laws or equitable principles affecting creditors’ rights generally, we may not be able to control how your personal information is treated, transferred, or used.

Changes and Updates to this Privacy Policy

This Privacy Policy may be revised periodically and this will be reflected by the “effective date” below. Please revisit this page to stay aware of any changes. In general, we only use your personal information in the manner described in the Privacy Policy in effect when we received the personal information you provided. Your continued use of the Sites constitutes your agreement to this Privacy Policy and any future revisions.

For revisions to this Privacy Policy that may be materially less restrictive on our use or disclosure of the personal information you have already provided to us, we will attempt to obtain your consent before implementing such revisions with respect to such information.

Date Last Modified:
This Privacy Policy was last modified February 9, 2007.

Contact Information:
Please contact us with any questions or comments about the Privacy Policy using this contact form.